pop-up design booth on fungal shoes

About This Project

Kristel Peters, a Belgian shoe designer wants to make a statement about the ecological damage footware industry. She wants to rethink the way we design shoes and producing them with no waste. She wants to trigger the fashion world and explore new ways of designing shoes: zero waste, circular and modular.

In order to attract attention to here call and to start a conversation with the designer, we brand here project and made an interactive, movable expo pop-up. The booth integrates an interactive video to show the public the impact of shoes on our planet, and a pair of self growing slimemold shoes.